Case Studies
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Case Studies
Case Studies & Success Stories
Case Study 1: In-Film Branding –
TVS in Dream Girl 2
Challenge: TVS wanted to integrate its latest bike into a Bollywood film to enhance brand visibility among young urban audiences.
Solution: Highkey strategically placed the TVS bike in a key action sequence in Dream Girl
ensuring natural product exposure. The brand also received additional digital promotions through behind-the-scenes content with lead actor Ayushmann Khurrana.
Result: The campaign led to a 15% increase in brand engagement on social media and a 7% spike in product inquiries post-release.
Case Study 2: Celebrity Endorsement – Kurlon with Bollywood Celebrities
Challenge: Kurlon, a leading mattress brand, sought a celebrity face to reinforce its luxury positioning in the market.
Solution: Highkey facilitated an endorsement deal with Bollywood stars, integrating Kurlon products into film promotions, photoshoots, and influencer campaigns.
Result: The campaign generated over 2 million organic impressions within the first week, leading to record-breaking sales growth in premium mattress categories.
Case Study 3: Music Video Branding – Sahiba ft. Tulsi Chaudhary
Challenge: A new independent music label needed high-quality production and branding for its debut release.
Solution: Highkey produced, styled, and marketed the music video Sahiba, starring Tulsi Chaudhary, ensuring strong digital promotion across major platforms.
Result: The song became a viral hit, crossing 1 million+ views on YouTube within the first month, and helped the label secure future contracts with top-tier artists.
Case Study 4: Live Public Show –
Govinda Night
Challenge: The client wanted a high-profile celebrity event to attract a mass audience and boost brand sponsorship deals.
Solution: Highkey managed the Govinda Night, featuring Bollywood superstar Govinda, along with an integrated branding approach for event sponsors.
Result: The event attracted over 10,000 attendees, generated national media coverage, and increased sponsor brand visibility by 300% through social media reach.
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